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What is the profit for the search engines who providing free email account for the public with space.

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the public are utilizing the free email account from gmail,yahoomail,redifmail and so many,what is the benefit for them by this.

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  1. http://www.nytimes.com/2007/04/20/busine...

    first quarter of 2007 $1 billion for google


  2. Online Advertisements + Site Visits (= higher ad revenue) + Hoping you set them as your home page (= more site visits)

  3. These companies are making money primarily through advertisments.

    Email services by themselves are not the primary money makers.  People are less inclined to click on advertisments while checking their email.  

    However since most people check their E-Mail accounts daily, or atleast once a week by offering free email services these companies are building value in their website and brand that brings people back over and over.

    It's basically a hook, to keep people coming back to their website and using the other services.    When you signup for your free email, they also collect your personal information which is valuable demographic information.   Checking your email frequently allows them to put a tracking cookie on you, and observe your browsing and search habits.

    In the case of google and yahoo, this allows them deliver more targeted advertisments to you (which you are more likely to click) and show you products or services you are more likely to signup for or buy.

    Collecting this data also makes it easier for these companies to sell advertising to companies by providing more indepth details on their user bases shopping habits.  

    Free email is more a tool to drive other profit centers then generate great profits by itself.  


  4. They sell advertising space for a huge profit

  5. 1. Promoting Their Name

    2. Advertisements, see those little adds around the place? Google hosts a big one, each click the advertiser pays google, and google pays the site hoster, making them $$ and they can also place ads on their own sites, everywhere.

    3.site popular = $$$$$$$$$ youtube diden't "sell" anything before, it sold for a LOT.

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