What is the socialization agent described here...?

Question

In 1990, sociologist Simon Davis analyzed the content of personal ads published in newspapers. He wanted to better understand what men and women were looking for in a mate. A total of 328 personal ads were used in his study. His research found that men and women desired traditional role stereotypes in their potential partners. Men were likely to emphasize stereotypical desirable physical traits of a woman; whereas, women were more likely to emphasize stereotypical masculine traits such as financial, employment, and intellectual status.

What socialization agent is described in the above paragraph?

Answer 1

Traditional gender roles & transmission of social norms -- taught from generation to generation.  

Human societies have been around for the last 15,000 years (give or take).  in that time we have learned what traits are best suited for making strong pair-bondings and what it takes for individuals to make a community work.  No about of idealistic, politically correct, social re-working can fight thousands of years of tried and true methods that WORK.