What kind of people shop at Waitrose?

Question

I need to come up with a consumer profile for a marketing assignment. Thanks.

Answer 1

lol the pheonix guy has a pretty geky answer

basically posh ppl.....

Answer 2

If you want your consumer profile to be at all accurate, you should be asking this at the doors of Waitrose and picking people randomly to ask as they come out of the store.

YA members aren't a reflection of the population as a whole so any profile info from here is going to be distorted from the start.

Asking us here isn't much better than making it up yourself.

For instance, I shop at Waitrose every week. I'm a small orange fish and I live in an anemone with my 93 children.

=D

Answer 3

Snobss Realy !

Or Just Realyy Healthy Weridos

Answer 4

Waitrose is fairly expensive but the food is good quality; the people who shop there are the type that would choose M&S or Sainsbury 'taste the difference' ranges.

This implies a decent income and someone who cares about quality rather than economy.

I would suggest middle class professionals.