What kind of people shop at Whole Food and what does it look like inside?

Question

I am doing a project for my design class and the only Whole Food near me is 1 hour away and my info is due tomorrow. Can anyone please help me, i was supposed to check it out visit it) so please let me know what it looks like and what the products are like and what type of people shop there. Anything that can help me describe it. The website isn't that helpful, i already tried.

My project to create a logo for this "fake company" that is in competition with Whole Foods, thats what i need the info. for, so i can create a logo.

Thanks So Much!!!!

Answer 1

Well, I shop there. I'm single. I have noticed a lot of "trendies" shopping there. What I call soccer mom's. They are all talking on their phones while their kids run amuck and grab samples.

Which is something else they have TONS of. Fruit, chips, salsa, dip samples located all around the store.

The products are for the most part geared toward people who want a more organic lifestyle. The foods are natural. Their store brand is called 365.

Their bakery is heavenly.

The have a plethora of teas, every kind of tea you can imagine, they have it.

I enjoy the wide variety that they offer. They have many products that mainstream stores don't have.

LOTS of different types of Tofu..

OH, and the one I shop at has a hot/cold food bar.