What language to program a store site with is friendly to search engine ?

Question

I am build a store site now.and i am confuse now. what language to program a store site with is friendly to search engine ? And i see a site of my competitor's. http://www.9soccers.com
their site looks simple,but has a lot of traffic.so i want to build a site like this,but i am not good at Javc.And now,my biggest problem is what language is friendly to search engine?