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What name to use for a jewelry brand? (A secondary brand)

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Currently we have a brand called "Nadluk Luxury". (Not the real name, but close) This brand concentrates on selling very expensive jewelry. We want to introduce a second brand selling a wider range of jewelry at cheaper prices. The choice is between creating a whole new brand name or using the same "Nadluk" but having a different second word. i.e. NOT "luxury". Any ideas? (10 points for best answer guaranteed)

22 minutes ago - 3 days left to answer.

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  1. Nadluk Beauty

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