What not to say on press or on air to media directly when...............?

Question

your're trying to expose a company's bad reputation?

Answer 1

Just try to give facts, don't give opinions about the facts. You can say how you yourself feel, but don't say "they suck ***" or something like that. But facts are always better than vague accusations, the latter just makes you sound like an idiot, and reporters are excellent bullshit detectors (they have to talk to politicians every day!).