What percentage of all advertising on tv is in commercial breaks?

Question

I am learning about integrated marketing, product placement etc. and was wondering what percentage of advertising is in commercial breaks ?

I'm guessing its fairly low these days as marketers are targeting people through reality tv and so on.

Answer 1

That's a good question.  My suspicion is that it is still very high.  It appears that 20 minutes of every hour of commercial TV is given over to the advertisers who are paying for the hour.  Within the remaining 40 minutes of content, some contracts are made to display certain products.  That is, if the cowboy at the bar is drinking a beer in a can, it is a Coors beer, with the label facing toward the camera.

Other sponsors pay to have their name given to the whole program such as a golf tournament.

There are so many other, less expensive, and more profitable methods of advertising these days that I've not even considered TV advertising.