What price should I charge for my DVD?

Question

Hi,

I have recently been on a tour with a County Youth Orchestra. I recorded the entire tour including all concerts and social activities using 3 camcorders for differing angles.

The total cost of production was in the range of £1500 (we had to pay to go on the tour and with hire costs for equipment and software etc)

The DVD is 2 and a half hours long, on 2 light-scribed discs and a colour DVD label.

This is the 4th DVD I have produced for this particular orchestra (the others being priced between 6 and 8 pounds), but this DVD is my most complicated and professional yet taking me 187 hours to edit and render and 20 minutes to burn each complete 2 disc box.

What price would you expect to pay considering this?

(Please be sensible...!)

Answer 1

The price for anything is based on the demand and market for it.  It's better to sell 100 for 2 quid each than only 20 for 5 quid each. The first gets you 200, while the second only gets you 100.

Answer 2

One buck sounds logical and that seems pretty sensible to me.