What problems in the environment (internal and/or external) does our behaviors solve?

Question

What problems in the environment (internal and/or external) does our behaviors solve?

Answer 1

Consumer behavior is influenced by both internal and external factors...

Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impact on consumer choices and preferences. It is important for marketing managers to be aware of such trends. How can managers learn about such trends?