What products can I put in my advertising portfolio?

Question

I hate coming up with my own briefs. So far I have very dark chocolate, superhard hair wax, waxing salon and soft bedsheets.

I need products that have USP so that it'll be easier for me. How many pieces would you suggest that I have in my book?

Answer 1

Hi,

I have a lot of experience marketing small companies online (I have 3 companies).  One of the best ways is to sign up at business directories and protals.  These are basically listings of businesses (simliar to the phone book).  The advantage is that these portals usually get a lot of traffic and they're ranked high on Google because of all the quality links they contain.

My favorite portal is called Directory Exclusive.  I signed up a few weeks ago because they're giving a away a free business card holder when a person enter's their company info.  I received it in the mail 3 days ago =)

I don't know if they still have that promotion, but you can try to get the free card holder here:

http://www.best-e-directory.info

Good Luck

Answer 2

It appears as though the bulk of your experience is in the consumer products category, so t*t's probably fine that you only have a few samples to present. The person viewing them will probably be most interested in seeing how thorough and consistent you are with them. Speaking from my own experience, I'd rather see a few good examples than a lot of examples that were all over the board.

I think it might be helpful, however, if you also had creative samples to show - samples of ads or commercials that were a result of the creative briefs you put together. This would be a very nice way to present your work as the foundation for the creative work that followed.

Too many ad agency wannabees, I believe, tend to view their work as having been created in a vacuum, so if you were able to demonstrate the collaborative nature with which you work, I think it could be very positive for you.