What role does gift-giving play in modern societies?

Question

What role does gift-giving play in modern societies?

Answer 1

The act as a type of reciprocity. You can expect two things form it: If you give gift with not expectation to receive an immediate or notable girt then its balanced. In this case it usually meant to please friends. However If you give a gift and expect a gift back then its balanced. In either cause you do in fact get something back.

Answer 2

They are peace offerings!