What sales benefit is gained from writing articles and speaking to groups of people in the industry you work?

Question

In the construction Industry

Answer 1

it increases your number and level of contacts., In sales the more contacts you have, the more people who know you the better you'll do.  

Answer 2

Recognition.

Do you recognize these names: Tide, Coca-Cola, McDonald's. It doesn't matter if you like the products or not. At the very least you tend to trust them.  

Which would you trust more? Joe's Lumber, Ace Hardware, Home Depot, Fred's plumbing.  

Answer 3

Contacts............

Answer 4

exposure for your company and personal recognition as a knowledgeable and articulate person.

even if you don't immediately make sales, your compnay's name becomes increasingly recognized as a leader in the field.

meet lots of people (networking)