What should I look for in greeting cards for my clients (finance business). I write them for birthdays, etc.?

Question

What should I look for in greeting cards for my clients (finance business). I write them for birthdays, etc.?

Answer 1

You say you are in the finance business. So I guess you want to have a good quality greeting card that looks extraordinary, but not too laden with decorations. Especially you will want to avoid anything that has pink roses and the like. Something more neutral, business-like will appeal to most. A gentlemen’s birthday card could feature a glass of wine, but if you are not sure about the recipient’s drinking habits, send one with only words, arranged in a decorative style, or with a nice landscape. I have found http://www.splendidcards.com or http://www.kartenkaufhaus.de to be very useful for business birthday cards. They have a special section for men’s birthday cards, as well as one for business greeting cards in general.They deliver throughout Euroland, unfortunately not in the US.