What stereotype is used in the Dove Evolution campaign?

Question

LOL - people are doing free advertising on my question!!

Answer 1

Now that's a strange way of asking what the message of the campaign was!

It played off of the typical "stereotype" that the beautiful women you see in ads, magazines, etc.. all have bodies and appearances that are achievable. In reality this campaign shows you all the tedious work that goes into just one production shot for an advertisement. Even then, after all the lighting, makeup, positioning, etc.. they still need to use a substantial amount of post-editing in photoshop before it's ready to go 'live.'  

I guess it's the stereotype that we believe the women in beauty ads are all naturally gorgeous, whereas the truth is that they too require work. This campaign also brings up the reality that any average woman could be made to look just as beautiful if they were to have the same level/amount of work put into their image (no pun intended).