The critical decision for auto manufacturers is to produce marketable vehicles that offer adequate performance, utility, reliability, comfort, style, and value, without sacrificing safety and now in the forefront fuel economy. American consumers have over time become accustomed to full-size vehicles a.k.a gas guzzlers, which are now out of favor due to 4.00 dollar per gallon gasoline. Light-weight super-strength materials here-to-fore translated as expensive can be applied to specific weight challenged areas of the vehicle to influence greater efficiency without sacrificing utility, comfort, and safety. Who is applying the research?
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