What time of the day should radio adverts aimed at mothers be aired?

Question

im making a radio advert for my media coursework.mothers r my target audience.

Answer 1

I am a working Mom and I listen to radio primarily at work (M-F9a-5p) or after my son goes to sleep 8:30p-12md.  My 4 year old dictates what we listen to because there are certain things that I am not ready for him to be exposed to and that includes certain television and/or radio commercials.

Answer 2

Either in the AM around 6a - 9a, when school is letting out, around 1p - 3p, or during drive times, 6a-10a and 4p-7p.  Its real easy, just think how TV works, the times they are playing exercise/ wight loss paid programming, soaps, and other chick c**p :)

You could also point out how satelite/mp3 are killing this form of advertising as used to be, you could count on people to be in their cars w/ the radio on,  now,  fewer and fewer people are tuning in.

Answer 3

i tend to listen to the radio most of the day, but would say mid morning or after lunch 1 - 2pm is a good time to target mums (children are either at playgroup or asleep and I am in the kitchen cooking or ironing). dont bother first thing in the morning or 3 -4 pm as we are far too busy with the school run to listen......

Answer 4

GENERALLY:

Working mothers should be targeted as anyone else who works, Morning and Afternoon drive (6-10A; 3-7p). Also, many people listen at work, so middays should be considered (10A-3P).

Mothers who don't work, would be better targeted middays to give Dad and the other kids a chance to get out of the house.

All above refer to M-F; weekends could also be used depending on the station.

HOWEVER:

Each station has its own strengths and weaknesses. If this were an actual ad schedule instead of a school project, i would recommend you single out 2-3 stations that play softer music (not go-to-sleep music, just not heavy metal, hard rock or hard rap) and ask for a presentation, including ratings of Women 25-34 or 25-49 for each.

-a guy named duh