What type of advertising/promotion does coach use for their handbags. I am looking for their marketing mix?

Question

What type of advertising/promotion does coach use for their handbags. I am looking for their marketing mix?

Answer 1

Uh the prices is scabbering.. but well done on design, although similar to LV or CC prints. Target buyers are definitely high class minorities. No promotion what so ever on a large scale basis but its probably its objective " to collaborate people together" they said something like that. **shrugs.

Answer 2

Personally, I think Coach does it's most affective advertising with their logo on the bags and apparel themselves. You know the logo is unmistakable but it's not because of a print ad, (though they do have them) it's from the product itself.