What unusual product can I brand to promote my shopping centre?

Question

I am a marketing coordinator of a 10000 square metre shopping centre. I am tired of the usual branded pens, lanyards, key rings etc. I am looking for something different that the consumer will keep and use.

Answer 1

How about ear cream?

Or like an ear sunblock?

That would be pretty cool.

I'd buy it :)

Answer 2

possibly small children's rides . children get the adults to go in!!!