I am a server, and at my restaurant the occasional survey will print up on a guests check. The call in type that turnes into a coupon after you complete the survey.
This is a really big thing for the chain I work for. When one is printed, the manager on duty is required to walk it to the table and explain it to the guest. And with our surveys, we strive to get all 5's (which is the highest score possible). Otherwise, we've basically failed the survey.
We have been failing in one specific area - making the guest feel special. So, what makes you feel special? (when dining out)
This is beyond getting a server who is friendly and speedy. Getting good food. A clean establishment. All of these things are already addressed on the survey, while feeling special a whole different question.
I'm looking for things to use and do.
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