Whats an example of how marketing uses Brands and Images?

Question

Whats an example of how marketing uses Brands and Images?

Answer 1

The auto industry uses images all the time. One reason is that while driving, we don't have time to read what is on another car that catches our eye as it passes. But we can instantly identify symbols. So Chevy has the bow-tie symbol, Audi the 4 rings, Honda the circle H, Chrysler the winged ring, etcetera. Ford has the blue oval but says Ford with in. And Dodge is one of the very few that doesn't have a decades old symbol I guess, now that I think about it.