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Whats the new starbucks logo?

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http://blogs.wsj.com/buzzwatch/2008/04/0...
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all i know was the normal star bucks logo is a mermaid holding her legs =S
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Not sure but why did they change it?
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It's a mermaid holding her tail. It's actually their original logo from years ago. It was used again to publicize the new 'Pike Place' roast. It was changed to make it less rude!
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Check it out here. It's their original logo, in brown. http://www.businessweek.com/innovate/con...
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