When I was little there was a cereal with a frog mascot

Question

What happened to him? I know he had chocolate cereal and he wore a red hat I beleive

Answer 1

dig 'em,,,dig 'em  was his only "jingle"

sugar smacks ( good stuff )  is still around, the chocolate ones were apparently short lived

Answer 2

Sugar Smacks

Answer 3

you mean Smacks made by Kellogs im guessing. never had chocolate one but honey smacks i have. im sure they made a chocolate one though

http://farm2.static.flickr.com/1236/9247...

here's a chocolate one they made:

http://farm1.static.flickr.com/252/51818...

i know the honey smacks are still on sale, but they probably don't make the chocolate one anymore