When a 5th grader wins , who really benefits?

Question

I'm talking of the popular TV program.

Is it;

The producers et al, who have risked much to get reasonable returns.

The viewers, who realise that children if educated, will ensure a better future for all.

The parents, who feel that an extention of themselves, has reaped well.

Answer 1

All of the above. :P

But more of the fact that a fifth grader outsmarting 25 year old people is funny. And audiences get a kick out of that. Its surprising and unexpected. :D

Answer 2

A-"The producers et al, who have risked much to get reasonable returns",

now a days mostly everything is about revenue.