When did snapple facts begin?

Question

The cap "real fact"

Answer 1

The idea for Snapple's Real Facts was born early in 2002, during what seemed at the time like an ordinary Snapple marketing meeting.

"We were thinking of a way to entertain our customers," recalls Maura Mottolese, Snapple's vice president of marketing, "and we thought, `The real estate under the cap is unused real estate now.'"

Rubenstein and Mottolese had a list of 300 weird facts. They whittled it down to the 109 Real Facts that appeared on Snapple caps in 2002. In 2003, they produced a second list of 120.