Question:

When did snapple facts begin?

by  |  earlier

0 LIKES UnLike

The cap "real fact"

 Tags:

   Report

1 ANSWERS


  1. The idea for Snapple's Real Facts was born early in 2002, during what seemed at the time like an ordinary Snapple marketing meeting.

    "We were thinking of a way to entertain our customers," recalls Maura Mottolese, Snapple's vice president of marketing, "and we thought, `The real estate under the cap is unused real estate now.'"

    Rubenstein and Mottolese had a list of 300 weird facts. They whittled it down to the 109 Real Facts that appeared on Snapple caps in 2002. In 2003, they produced a second list of 120.

Question Stats

Latest activity: earlier.
This question has 1 answers.

BECOME A GUIDE

Share your knowledge and help people by answering questions.
Unanswered Questions