Where can I find customers for my sports handicapping service?

Question

Free advertising is not helping, I don't have money to spend on advertising, I am on sports handicapping forums. You don't have to believe in what I do, just treat it like any other small business...I need customers like anyone else.

Answer 1

If you're a web-only business, things take time.  Search engine bots like links to your home page, and lots of relevant content on your home page.  Link exchange programs help a little, but search engine bots are trained to put link pages low on the totem pole.  You need links from high ranking pages (preferrably on their main site).  

Pay per clicks aren't necessary, either.  They don't count too much in the way of links as they often go through the third party service than directly to your site.  The best thing to do is write a lot of content, write some articles, submit them to other sites that will allow you to put a link in the article, and above all, make sure you can prove to your site visitors that your service is different than the most common handicapping service that exists and is more akin to a scam than service.