Where does the phrase 'Your’re Killing Me, Larry' come from?

Question

Where does the phrase 'Your’re Killing Me, Larry' come from?

Answer 1

Sit 'n Sleep is a major mattress retailer chain in Southern California, founded in 1978 by Phil and Larry Miller, the latter currently the corporation's owner and CEO. The chain is mainly known for their advertising, which feature Larry and his "accountant Irwin".

Most radio ads since 1996 also feature Miller's accountant, Irwin. These ads feature Larry and Irwin in what starts out as a mundane situation (or a situation relating to an upcoming holiday); Irwin tries to keep the subject off of mattresses, but Larry somehow works the "free mattress" angle into every discussion. At the end of each commercial, Irwin collapses, crying, "YOU'RE KILLING ME, LARRY!!!" He has begun to appear in the television commercials as well. For the 2005 Christmas season, Sit 'n' Sleep gave away free bobblehead dolls of Irwin which said his catchphrase.