Which are the main target audience groups for car advertising?

Question

I am aware of the existence of "stereotype" profiles for marketers to use in targeted advertising, especially the internet.

I.e. 20-28 yo male, employed, technically interested, sports fan etc...

40-50 yo female, family interests, married, empoyed etc...

Answer 1

Mosley younger people  

Answer 2

For cheap cars I'd say younger people (16-25) because they would be looking for a first car.

For family cars, you'd be looking for people a bit older (30-40) beacuse they would most likely have a family