Which logo looks better & Why?

Question

I'm particularly interested in opinions regarding the "ambivista" text:

1st image shows two-tone, separating the two parts of the company's name

2nd image shows gradient that matches the logo image

I know that the sizes and resolution are a little different between the two images, but these were quick drafts...

http://pages.slu.edu/faculty/boltonlr/misc/Ambivista%20Test%20Logos.jpg

Thanks! :-)

Answer 1

#2-It is more eye catching and also easier on the eyes.

Answer 2

The top one, seeing as the supporting icon has a gradient, I don't see why the text needs to have one as well. It just looks simple and clean.

Answer 3

Deffinaitly the first one is better, it is eye catching.

Answer 4

2nd one it is clearer nicer stands out more, and looks more nice to the ice.

Answer 5

the first one is easier on the eyes

Answer 6

I prefer the look of 2 because I like the two-tone colour.

But 1 is more memorable as it separates the words so is easier to remember at a glance.

Answer 7

I like that one with the two colors. It looks more professional. That is my opinion though!

Answer 8

I personally like number 1.

Answer 9

I think the first one is easier to read.

Answer 10

The first one seems more professional and less art school project.   Nice clean lines and defined name.

Answer 11

I still have the same issues with your logo as I had yesterday, but I see that you have at least re-visited the tagline.

A good test of a logo is to look at it in black and white in its smallest reduced form. In that context, I think you might lose the gradient in your second design.

In the advertising world, we never show a client a logo with a color treatment until they have first bought off on its design. I think that approach might serve you well also.

Answer 12

Just an opinion from an old secretary:  I like the first one.  The second one appears to me that the printer was out of ink.  The logo looks good that way but I think the company name should not be gradient.  You want your name to stand out like it does  in the first image.

Answer 13

The first one because its such a nice shade of color and they go together very well.