Which of the following would you want to do when developing a marketing position?

Question

A. position yourself in an untapped consumer market.

B. go after the same demographic as other area caterers.

C. market yourself as a general caterer willing to accept any type of job.

D. emphasize your inexperience and gain clients by charging a much cheaper price.

Answer 1

Hi Kimberly,

I personally would go with choice E.  

E.  Establishing a foothold on the internet in the market that you wish to sell products

More than likely your competitors in whatever market you are aiming for have not thought about exploiting the internet by anything more than having a website.  Believe me when I say that there is much more a small business or large business can do to find customers online than to just put up a website.  Sorry to go outside the box here, but I had to say it!

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Answer 2

Find your niche and exploit it. But be honest with yourself because you are establishing how everyone is going to see you from now on, so make sure your niche is something you can actually pull off and do very well, because if you have a niche, you are in fact the first one there.

Answer 3

c, best way to go tho all but D are nice choices

Answer 4

Hi,

I have a lot of experience marketing small companies online (I have 3 companies).  One of the best ways is to sign up at business directories and protals.  These are basically listings of businesses (simliar to the phone book).  The advantage is that these portals usually get a lot of traffic and they're ranked high on Google because of all the quality links they contain.

My favorite portal is called Directory Exclusive.  I signed up a few weeks ago because they're giving a away a free business card holder when a person enter's their company info.  I received it in the mail 3 days ago =)

I don't know if they still have that promotion, but you can try to get the free card holder here:

http://www.exclusive-directory-card-hold...

Good Luck

Answer 5

The purpose of a Marketing Position is to POSITION your business in the minds of your target audience. Therefore, you want to identify the one thing that sets you apart from your competitors and express that in a way that is easily understood by your prospective customers.

There is a standard rule of Marketing that says if you can't be the first in a category, then you invent a new category. So, in your case, if you can't be the first caterer in town, then maybe you are the first cater to FILL IN THE BLANK.

Good luck.