Question:

Which specific products and services are purposely marketed to single, university educated, middle-class...?

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females between the ages of 21-25?

In the UK, where would a potential marketer find this demographic group in abundance?

What selling strategies work best in influencing this demographic?

What, more than anything else, motivates this group?

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2 ANSWERS


  1. SPECIFIC PRODUCTS AND SERVICES

    1. cosmetics

    2. leasing vehicles

    3. offering credit cards (banking services)

    4. Insurance

    5. Matrimonial Services

    6. Employment Services

    7. Hoteling

    DEMOGRAPHIC GROUP IN ABUNDANCE:

    1. Graduate trainee institutions

    2. Institutes: Students engage in Higher Education

    3. Events (cricket series etc).

    4. Clubs & dating places

    SELLING STRATEGIES

    realize them their importance in society...

    Offering them good services and incentives...

    Individual Marketing; know their perticular need and offer relevant product or service.

    Motivate them by showing how your product/service will give them benefits or increase their networth or increase their value or befitts their personality.


  2. small cars Honda Toyota.



    cost factor.

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