Which website name would you pick? LuxeMetals.com or D3LUXE.com?

Question

I'm planning to make a website just for selling precious metals jewelry.... such as gold chains, gold crosses, silver charm bracelets, etc....

What would you call this website?

LUXEMETALS.com

or

D3LUXE.com

?

ps. don't be a wiseguy and try to register the domains, they're already registered :)

Answer 1

LuxeMetals.com.

Using digits in place of letters is very 1998 and makes the site sound like it's a scam, or at the very least is tacky and only marginally legitimate.

Meanwhile, using the word metals opens up the possibility for you to market higher-end, street-wise, hip collections in addition to the regular pretty stuff.