Who are my customers?

Question

Starting a lunch catering business... gourmet sandwiches, soups and salads, busy business office workers are the usual client... Is there anyone else I should be considering when advertising/marketing my business?

Answer 1

you probably want to focus on business meeting lunches-large internal corporate meeting and those where a firm has customers in-often too busy to break for lunch.

find the companies and give menus and flyers to the receptionist.

big law firms are good candidates as well.

Answer 2

Sounds like a good target market.  There are tons and tons of businesses in any city that could use your services.  Try going to any office building to promote your services, assuming they allow solicitations