Who coined the term "ID Generation" ?

Question

Does anyone know the originator of the expression "ID Generation" (ID = I Deserve) to describe the present youth culture?

The earliest reference I found is to a CNN Transcript dated Dec 17, 2007 in which celebrity publicist Howard Bragman, founder of Fifteen Minutes Public Relations, says:

"I tend to call this generation the ID -generation, the "I deserve" generation."

transcripts.cnn.com

-slash-

TRANSCRIPTS

-slash-

0712

-slash-

17

-slash-

sbt.01

-dot-

html

Does anyone know of a reference that predates this one?

Answer 1

Im not aware of any predating it. I believe it was Sean Hannity that started it. All he hears from the young, he said, is I deserve a job, I deserve healt care and on and on.