My question is prompted by this insight by Slaby and Tancredi.
<<The economics of moral values. Policy implications.Slaby AE, Tancredi LR.
This paper attempts to determine the extent to which the growing acceptance of deviant behaviors (sexual, sumptuary, and regarding abortion and euthanasia) is related to economic considerations and to draw out some of the attendant implications for health policy in light of notions of social justice. The analysis suggests that economic factors are very influential if not determining variables in this relationship and that they may conflict with "higher-order values" such as human dignity and respect for human life as bases for policy formulation, particularly with respect to the care of the elderly.>>
ZPG could be met by influencing perceptions.
It seems that ZPG people have already twigged to this and are already doing it.
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