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Who do you think helped jump start the begining of mass media?

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Who do you think helped jump start the begining of mass media?

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  1. Johannes Gensfleisch zur Laden zum Gutenberg the Jewish goldsmith who created movable type and printed Bibles....which led to the Reformation and years of fighting between Christian sects.

    This was the first mass media since books no longer had to be written by hand and production costs were vastly reduced for the mass market of readers.

    Johann Gutenberg was born of a wealthy Jewish family in 1397, at Mainz, in Germany. He became a goldsmith and maker of seals by profession at first, but in 1444 he changed direction to set up the very first printing press in Europe. His skill in making jewelery and molds for casting intricate shapes in gold was the background to his decision to use this technique for making printer's type that could be used over and over again. He cut out the shape of each letter, in reverse, in metal, then imprinted this shape on a soft copper mold and finally cast a quantity of the letters from this mold. His skill with metals led him to make the ideal alloy for casting the type, a formula that was still in use centuries later. The alloy consisted of eighty-three per cent lead, five per cent tin and twelve per cent antimony.


  2. The upper tier of the world's most influential and wealthy, not necessarily the leaders that we see, but the ones pulling the strings behind the curtains.

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