Who is better to advertise with google or yahoo?

Question

I am starting a pay per click advertising but I want to know who has the better record of bringing more customers and who has the overall better system. Bottom line, if you were to advertise your business, who would it be google or yahoo.

Answer 1

Google currently dominates the search engine business. If you can only afford advertising on one service, this would be the one you would have to go with.

Yahoo and MSN are second and third. After that you get a whole lot of specialized services that try hard to take searches away from Google, but don't do a very effective job of it.

Just be careful. It's easy to spend so much money on Google that you literally go broke in your attempt to secure customers. Make sure you carefully place limits on how much you are willing to pay on any given day. Go slowly and grow your business as a pace that your can accommodate.

Hope this helps.

Answer 2

Google is still more popular than yahoo, but you'll want to be on both. Google is harder to get on though. There is a free pdf at www.ebrodine.com put together by the Callen brothers on the Adwords topic that I recomend you read. You'll like it, I promise. Find the link easy/adwords at the top of the page. Its free.