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Who is responsible for selling the broadcasting rights for the Rugby World Cup?

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Is it the IRB or the host nation or who? Please state your sources and don't guess.

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  1. Rugby World Cup Ltd (RWCL) has reappointed IMG and its television arm TWI as its commercial brokers for the next two Rugby World Cups, the tournament to be held in France in 2007 and the tournament to be held in 2011.

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