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Who is the real Betty Crocker?

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Who is the real Betty Crocker?

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  1. Betty Crocker, an invented persona and cultural icon, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, All-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director.


  2. http://chnm.gmu.edu/features/sidelights/...

    apparently, she was not a real person, she was named after a man named William Crocker

  3. Born: 1921

    Birthplace: Minneapolis, Minnesota

    Best Known As: Fictional food expert for General Mills

    The Washburn Crosby Company -- later re-named General Mills -- invented the character Betty Crocker in 1921 to personalize letters in response to customers. Betty Crocker's name and signature soon became a representative for the company's flour and other "home economics" projects, including a chain of cooking schools throughout the United States designed to test and demonstrate products and recipes. By 1936 Betty had become so popular the company created a face to go along with her signature. In 1950 the first Betty Crocker cookbook was published, and quickly became a staple in American kitchens. Around the same time the logo, a red spoon and signature, appeared on boxed cake mixes. Since then Betty's name has been used on a wide range of products, and her image has been updated 8 times, most recently in 1996.

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