Who set a goal scoring record in the old third division south

Question

(the record still stands today). He died aged 61 and also spent some time playing in what is now, a top 4 club.

Answer 1

Good question?  Be interested to see some answers

Answer 2

Stab in the dark time, I have a friend who is a Southend fan and he told me once that Jimmy Shankly (Bill's brother) was their clubs top goalscorer.

Could it be the great man's brother?

Edit. Well done McVicar it was indeed Joe Payne for Luton, who also played for Chelsea

Answer 3

Joe Payne?