Who was Solomon Asch?

Question

Who was Solomon Asch?

Answer 1

Nobody knows, nobody cares.

Answer 2

A psychologist, best known for conducting the Asch Conformity Experiment.  Each participant was put in a group with about half a dozen other people, who were all Asch's associates but were presented as participants.  The group was shown a picture of a line, then given three more lines and asked which was the same length as the first one.  After a few rounds of this, the other people would all pick the same incorrect answer, and about a third of the time the participant would choose the same answer as the others.  The point being that he chose an answer which was clearly wrong simply because everyone else did.