Wht do u think is necessary for promoting a product? touching the consumers heart or his mind?

Question

Wht do u think is necessary for promoting a product? touching the consumers heart or his mind?

Answer 1

I agree with Sarah, but there is a lot more to this as far as the details go. The basis is the same anywhere, it is a 3 step process. It is called problem, reaction, solution.  First you need to identify the problem they have, both emotionaly and factual. Then you can help create the reaction, with emotion and info, and then you need to provide the solution with both parts.

Watch a weightloss infomercial and you will see the format. It is just like having it on a loop for a half hour.

Problem = overweight, social issues & health issues

Reaction = social issues, self worth , social conformity

Solution = can eat , increases self worth , makes you socialy accepted , studies support findings.

It really is that simple.

Answer 2

A truly successful promotion will target both, giving the prospective target audience an emotional reason to want the product but also giving them the ability to justify the reason they need the product.