Why's it called Yahoo!7 now...?

Question

Has anyone else noticed this change in name? What the heck. It totally confused me. Why'd they change it and what does it stand for? Maybe 7 days a week...

Answer 1

Yahoo!7 is a 50-50 partnership between the Seven Network and Yahoo! Inc. in Australia.

According to web traffic analysis company, Nielsen//NetRatings NetView, 5.2 million of the 11.6 million users in Australia’s Active Digital Media Universe in April 2007 visit Yahoo!7, reaching 45 per cent of the active online population.

Hitwise, an online competitive intelligence service, recently ranked the Yahoo!7 Homepage and Yahoo!7 Mail both in the Top 20 Australian Websites.[1]

Yahoo!7 reaches Australians across all demographics, including both the youth segment as well as grocery buyers and professionals.

As part of the Yahoo! Inc. and the Seven Media Group, Yahoo!7 brings together the online assets of Yahoo! Inc. and the television and magazine content of the Seven Network and Pacific Magazines. The company also combines Yahoo!’s search and communications capabilities and its global internet network, with Seven's rich media and entertainment content and marketing capabilities.