Why HUL has transformed it's super brand Rexona in to a old brand Hamam?

Question

Why HUL has transformed it's super brand Rexona in to a old brand Hamam?

Answer 1

it has been done by HUL because it may be possible that HAMAM was not doing well and HUL wants  to make profit and want to prevent the decline sale of HAMAM.

Answer 2

Tried and Tested Marketing Techniques.  

Answer 3

HUL..has its own marketing strategy. Hamam was ancient product of HUL and they have advertised Rexona as medicated soap by keeping same fragrance of Hamam and they are getting more market share just by adding New Brand and new tagline as "Medicated Soap"

Answer 4

Hamam was once second largest selling soap after lifeboy, slowly in race hamam lost race. today HUL want to regain the same position hence it has merged two brand to make a super brand