Why Premier League health project solely focuses on English male?

Question

Premier League's recent health project is a commendable effort of Premier League.I want to know what is the reason that Premier League's health project solely focuses on Male's health ignoring women and children?

Answer 1

"The fact remains that English males have a major problem with the poor state of their health;

• Men still have a lower life expectancy than women (77, compared with 81);

• Men have a higher incidence rate for cancers and suicide;

• More than 120,000 men in the UK die prematurely each year;

• Men are less likely to go to a GP or pharmacy and don't seem to want to participate in public health improvement programmes as much as women do."