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Why Singapore Airlines choose the business level strategy as the DIFFERENTIATION for its brands?

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Why Singapore Airlines choose the business level strategy as the DIFFERENTIATION for its brands?

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  1. Because no other airlines chose it first ?

    Anyway, if it worked, don't ask why rather ask why can't others do it ?


  2. i'm not familiar with the facts but a good guess is that the airline industry is hurting and there is no end in sight. business travel however is not likely to decline as sharply as leisure travel, so they are focusing on that segment.
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