Why UEFA Cup betting has seen a steady rise over the past few years?

Question

UEFA Cup betting has seen a steady rise over the past few years, more and more punters are interested in betting on UEFA Cup matches. I want to know the reasons that have led to the UEFA Cup's popularity in betting circles?

Answer 1

UEFA Cup format was changed in 2004/2005 season and group games are started to be played. Hence, more games are played and the attention paid on UEFA Cup betting increased.