She can really excite conservatives. Conservatives ranging from the National Review, to Rush Lambaugh, to James Dobson (who until now said he wouldn't vote for McCain) are really excited about the pick.
And she can excite conservatives without alienating independents. Sure, she might be a pro-life zealot, but she's a female pro-life zealot, which makes a difference.
Also, she'll inevitably attract a certain percentage of Hillary supporters, which could be enough to swing a close election McCain's way.
And she gave a flawless speech without flubbing a single line, unlike Biden's "Barack America" speech.
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