Why are customer objections considered to be an opportunity for the salesperson?

Question

Why are customer objections considered to be an opportunity for the salesperson?

Answer 1

A salesperson should see objections as an opportunity to overcome all the reasons why a customer does not buy.  He will have the advantage of eliminating every objection.  Without any reasons not to buy, a sale is made.

I hope this helps...

Answer 2

Because if they give you a reason why not, you can try to negate that reason.