Why are most commercials for cleaning products aimed towards females?

Question

i mean...its not the 1950's!!!!

i know that SOME cleaning prodcut (swiffer, clorox, tide, etc) commercials have guys in them, but its very rare to actually see a guy using the cleaning product. idk. ive just always wondered this...what do you think?

Answer 1

Because we are still stereo typed as the home maker, care taker, chief cook and bottle washer. Men would rather see us at home than out working. Think about all the commercials they are geared to men. Beer, classic example. They do not show women drinking at the bar as often as the men. When they advertise steak it is aimed at men, not women. I like steak!

People will never get past s*x sells because it does. Forget that we are in the 21st century. The advertising companies have not caught up with us.

Answer 2

All advertising is slanted sexually.

Womens problems have been permissable for years and where were the commercials for jock itch and condoms..

Commercialism has litttle girls and their mommas going out to buy fake b***s for thm as they are what gives the child self esteem... and a whole new bag of issues.. *shakes head*

I think the stereotypes are put out there and the public eats them up..

.. and in my house HE does most the cleaning.. I hate it. And No I never got FAKE b***s and am my psyche is STILL intact..

Answer 3

Advertising agencies get a way better ROI.

They dont care if its woman or men.

Is just a numbers game to them.

or can you imagine george foreman selling

a duster?  LOL.

Answer 4

I guess women are the ones who make the decisions on buying cleaning products while shopping./

Answer 5

Probably because the 'agencies' do not think there are enough men who are interested in these things. Though as a bachelor, I like knowing what products could, maybe, make my life easier.

Answer 6

i've heard a lot of girls like to clean

in their "nesting" period. haha